In its first Action Plan (2015) on the circular economy, the European Commission refers to a
"circular economy, where the value of products, materials and resources is maintained in the economy for as long as possible, and the generation of waste minimised."
"Circular economy is an economy constructed from societal production-consumption systems that maximises the service produced from the linear nature-society-nature material and energy throughput flow. This is done by using cyclical materials flows, renewable energy sources and cascading-type energy flows. Successful circular economy contributes to all the three dimensions of sustainable development. Circular economy limits the throughput flow to a level that nature tolerates and utilises ecosystem cycles in economic cycles by respecting their natural reproduction rates."
Max Marwede is a researcher at Fraunhofer IZM and Technische Universität Berlin (a partner of EcoDesign Circle 4.0 project). He is an active proponent of the Circular Economy and explained in an interview:
"A circular economy is the economy of closed material loops, which keep products alive for as long as possible through repair and maintenance, re-use, and remanufacturing. The idea is to try and avoid having to produce more new goods. [...] The circular economy as it is understood around the world revolves around combining business development and product design to keep a product going for as long as possible and creating value from the resources you invested across the entire lifecycle of the product."
… make product abundant by abandoning its function or by offering the same function with a radically different product
… shift towards a postmaterial lifestyle
… avoid waste, RE-ject packaging
Purpose: change lifestyle, manufacture smartly
Circularity level: very high
RE-THINK / RE-SERVITISE
… make product use more intensive, e.g. share the use of the product
… more effective product use
… RE-think and adapt services and the development of product service systems as part of circular economy business models (may overlap with the term ‚RE-use‘)
Purpose: smart product use and manufacture
Circularity level: very high
RE-DUCE
… increase efficiency in product manufacture and use by consuming fewer natural resources, materials and energy
… use less, use longer
… use less natural resources, materials and energy per unit of production
Purpose: smart product use and manufacture
Circularity level: high
RE-USE
… other consumers RE-use a discarded product which is still in good condition and fulfills its original function
… second hand use
Purpose: extended lifespan of a product and its parts
Circularity level: high
RE-PAIR
… make the product work again by RE-pairing and RE-placing detoriated parts so it can be used with its original function
… plan RE-pair as part of a longer lasting maintenance plan or RE-pair ad-hoc
Purpose: extended lifespan of a product and its parts
Circularity level: high-medium
RE-FURBISH
… RE-store an old product and bring it up to date
… overall upgrade of an product
… overall structure of a large multi-component product RE-mains intact while many components are RE-placed or RE-paired
Purpose: extended lifespan of a product and its parts
Circularity level: medium
RE-MANUFACTURE
… use parts of a discarded product in a new product with the same function
… decompose, RE-compose
… full structure of a product is disassembled and RE-processed
Purpose: extended lifespan of product parts
Circularity level: medium
RE-PURPOSE
… use parts of a discarded product in a new product with a different function
… popular in industrial design & artist communities (e.g., transform textile wastes into a quilt or plastic sheeting into a handbag …)
Purpose: extended lifespan of product parts
Circularity level: medium
RE-CYCLE
… process materials to get the same or lower quality
… RE-apply RE-cycled materials anywhere (RE-cycled materials do not maintain any of the original product structure)
… either process mixed streams of end of life products (secondary RE-cycling) or RE-cycle product wastes in business to business relations (primary RE-cycling)
… keep in mind: RE-cycling typically RE-quires high energy inputs and expensive technological equipment
Purpose: useful application of materials, avoid /reduce further mining
Circularity level: low
RE-COVER
… capture energy embodied in waste (by incineration or by use of biomass)
The Knowledge Alliance on Product-Service Development towards Circular Economy and Sustainability in Higher Education (short Katch-e) developed training materials that follow a problem-based, multidisciplinary learning approach, connecting designers, engineers and other relevant stakeholders.
For example, read the module on "Introduction to Circular Economy". Register and get access to all training materials.
The nine principles are meant to give some orientation when implementing a circular economy and serve as a common denominator – regardless of whether it is interpreted as a strategy, vision, approach to a solution, design principle or a policy area.