Service Poland Food & Packaging
picture on top: Swapp!
A closed-loop, fast moving consumer goods (FMCG) sales system based on refilling stations, application, reusable packaging and ecommerce.
Swapp! is a new method of retail sale of FMCG products (including cosmetics, cleaning products and liquid food) in a closed loop, based on a chain of refilling stations, a mobile application, reusable containers for consumers and ecommerce. It will significantly reduce the amount of plastic packaging produced and make it easier for the FMCG industry to adapt to new legal regulations restricting the use of plastics.
What is the mission of the project?
Choose a product, not a package. By creating a closed-loop liquid product sales ecosystem based on refilling, we help people and businesses protect the Earth and future generations from excess plastic waste.
Where and when did the project start?
Warsaw, Poland — September 2019.
Where is the service offered today?
Poland.
To whom is this service aimed?
Direct customers of our technology are producers from the FMCG industry and retail chains. Thanks to the use of our solution, entrepreneurs reduce costs related to the production of packaging and logistics of product deliveries to chain stores. By limiting the amount of plastic packaging, entrepreneurs will adapt to the new EU regulations in a faster and cheaper way.
The end user of our solutions are individuals. Swapp! makes it easier for people/consumers to take care of the natural environment by reducing the amount of plastic waste produced.
An important group of users of our solution are also cities, which should be interested in reducing the amount of waste produced, and thus reducing the costs associated with their disposal and utilisation.
picture: Swapp!
What do you consider to be the most innovative aspects of your offer?
Creation of a mobile refilling station that can be easily adapted to various commercial spaces and enables the sales of various types of liquid products. Introduction to the market a fully controlled closed-loop packaging system.
What are the most important impacts of your service in terms of sustainability?
The direct effect of implementing our solution is the reduction of disposable plastic packaging waste.
Which aspects are particularly interesting from a design perspective?
– Refilling station
– Reusable packaging
– Software for packaging control system
Do you also offer your service digitally?
Yes, after introducing the refilling station, we prepared an online store and created a mobile application to support the entire sales system.
picture: Swapp!
What are some interesting numbers about the project?
Summer 2020:
250 less post-packaging waste after a month of the pilot programme.
158 posts about Swapp! on social media.
3,458,581 – the reach these posts generated on social media.
1,993 social media interactions.
What happens next? What are your goals?
– Construction of a refilling station 2.0 with all the functions assumed in the project.
– Building the largest chain of the best refilling stations in Poland and Europe.
– Development of the portfolio of products and product categories sold in refilling stations.
– Opening online sales and launching the application for customers of our solutions.
picture: Swapp!
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